Diesel will roll out a new trilogy that blends storytelling, interactivity, and cigar mastery in one. Called Fool’s Errand, the new, limited edition release will ship to retailers on April 1.
Justin Andrews, who oversees Scandinavian Tobacco Group’s (STG) cigar collaborations and the Diesel brand says, “AJ Fernandez and I recently completed the Elixir trilogy and in that time, Diesel fans grew accustomed to our cool approach to limited edition cigars. We’re keeping the tradition alive with ‘Fool’s Errand.’ It’s our next three-year series, and we’ll launch it annually to kick off spring. With Fool’s Errand, we’re taking it to the next level by adding an interactive game to the mix. As far as the blends for Fool’s Errand go, we definitely won’t disappoint.”
The first Fool’s Errand release is called “Stubborn Fool.” Blended by AJ Fernandez and Justin Andrews, this full-bodied expression is made with a highly-sought-after Connecticut Broadleaf that has been used in previous Diesel releases. The filler is a hardy blend of Honduran and Nicaraguan tobaccos beneath a Honduran Jamastran binder. In Stubborn Fool, dark chocolate, coffee, leather, cedar and light spice come together on the palate for an invigorating smoking experience.
Stubborn Fool is being released in one size, a 5 x 58 perfecto chosen because it “expresses the blend well,” according to AJ and Justin.
For the premiere of the Fool’s Errand series, the Stubborn Fool character will be introduced via a collectible tarot card inside the box. The card contains a QR code that, when activated, will launch an interactive game which invites the cigar smoker to complete the Stubborn Fool’s errand by solving a series of riddles. Special Diesel Fool’s Errand prizes created specifically for the Stubborn Fool character will be awarded at random to the top 10 participants.
In addition to the annually released blends, new characters will be introduced annually for the next two years to complete the trilogy. Justin Andrews hints, “The opposite of a fool is someone who’s wise, so if a wise person were to buy a box of Stubborn Fool smokes, they would put the tarot card in a safe place for the future…”
Diesel Fool’s Errand Stubborn Fool is handmade at Tabacalera AJ Fernandez in Esteli, Nicaragua. The cigars will come in 10-count boxes. Diesel Fool’s Errand Stubborn Fool (5 x 58); SRP per cigar 3200 INR. Diesel cigars are produced by Scandinavian Tobacco Group and distributed by Forged Cigar Company.
